How I design

I design products at the intersection of scale, systems, and human behavior.

I’m at my best when the problem is ambiguous, the constraints are complex, and the path forward isn’t obvious. I use research, vibe coding, prototyping, and systems thinking to create clarity and turn complicated technology into experiences that feel remarkably simple.

I care deeply about making complex technology feel simple but also about shaping the strategy and foundations that allow great experiences to exist in the first place.